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Because the Internet is growing by the minute, and because search engines and
directories are becoming overwhelmed with sites, it helps to have your site
linked on as many sites as possible that will have visitors that may be
interested in your site and vise versa.
Link exchange partnerships benefit both sites because the link
exchange increases recognition, and it benefits the visitors by linking to
related resources that they may be interested in.
Another reason to get involved with link exchange partnerships is
that many search engines are now using link popularity in their algorithms to
rank sites. For instance, a web site that has 100 sites that link to it may be
listed higher than a site that only has 10 sites that link to it if the
algorithm ranks by link popularity.
Every web site should have a related links or resources page. This
benefits the visitors and it helps with the growth of the web site's link
exchange partnerships. Link exchanges benefit everyone involved. So why pass up
the opportunity to increase your link popularity and the number of visitors to
your site?
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